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DevSecOps: Changing AppSec for the Midmarket


The midmarket space has always been prime for innovation and opportunity. In the DevSecOps space, that is no different.

If you look at this report or others about DevSecOps markets, two things stand out:

  1. The market is expected to explode to $14 billion by 2026 from today’s nominal $2 billion.
  2. The biggest driver of the increase is the rise of security adoption by midmarket enterprises.

Software is eating the world, as everything is becoming digitized. In response, midmarket companies are rapidly cranking up web and mobile apps to better compete and serve their customers. Along with the increase comes a dependency on apps for critical business functions and a need to secure them from attacks, which explains the surge in security demand.

Current AppSec Offerings Are Not Geared for the Midmarket 

AppSec Expertise Required

Most incumbent AppSec products were built at least a decade ago when only large enterprises cared about AppSec. Naturally, they were molded for the characteristics of those enterprises. They are unnecessarily deep and monstrously complex and require a team of AppSec experts to begin operations. Midmarket companies don’t have the skills, resources or willingness to hire a team of AppSec experts, especially given their short supply.

Extraordinarily Expensive

Incumbent AppSec products are dreadfully expensive for midmarket companies. Annual prices reach millions of dollars and it’s difficult to determine ROI, making decisions murky for budget-conscious midmarket companies. They want to produce and deliver secure apps and certainly want to mitigate risk, but they also have a lower ceiling they can afford to pay.

A New AppSec Approach for the Midmarket

Being Cloud-native Requires SaaS AppSec

Midmarket companies are quicker to adopt a cloud-native approach. Unlike large enterprises, they don’t have the baggage of legacy tech and can move to the cloud more easily. Being cloud-native saves a lot of money and comes naturally to the midmarket—when it comes to AppSec, they are likely to require that products be cloud-native and SaaS. Most security incumbents started on-premises, and although some now have a parallel SaaS offering, they are clunky and not designed inherently for cloud-native architectures.

Rise of DevOps and CI/CD Automation

As cloud adoption increases, automation of deployment to the cloud becomes a key factor, resulting in the meteoric rise of DevOps. DevOps uses many tools to automate cloud integration and cloud deployment, with CI/CD tools consistently at the center. AppSec must be part of this automation process, preferably in the CI/CD. The manual waterfall approach cannot work with the new speed and volume of application development. If scanning is not automated in the CI/CD, scans simply don’t get run. Therefore, because the automation workflow starts with DevOps, AppSec needs to be DevOps-first.

Traditional AppSec scanners were not built for DevOps. Sure, some have caught up and added DevOps to their marketing material. Several have even added some integrations, but their core product remains much the same and it’s not DevOps-friendly.

One significant offshoot of DevOps-first AppSec for the midmarket is that the tool cannot require AppSec expertise, simply because most DevOps don’t have significant AppSec expertise. Requiring that knowledge to get the security automation workflow started is a non-starter.

Open to Open Source Scanners … With Management

Midmarket companies are typically willing to use open source primarily because it is free. Unlike large enterprises with their tendency to complicate anything, midmarket companies have fairly standard requirements that can usually be met with open source. It is no different when it comes to application security scanners, and midmarket enterprises are fans of these tools. Often the scanning prowess of these open source scanners is better than their commercial counterparts, as they are tailored and specialized to specific languages and architectures. They also cover all scan types (SAST, DAST, SCA, etc.) and a combination of them can provide an efficient and affordable level of security.

This midmarket love affair with open source scanners comes to a screeching halt when it becomes apparent that it is grossly unmanageable. There are so many available open source scanners that it takes time to decide which are relevant for your organization, application and development status. They are also notoriously difficult to set up, upgrade and maintain. Each of them does things differently. The output or reporting formats are not normalized across scanners. Without an aggregation layer to consistently cross-reference, normalize and present a consistent view of the security risk, consuming the output is nearly impossible. This often results in midmarket companies choosing to select only one type of scan.

Imagine a tool that adds a common SaaS orchestration layer that crosses all these scanners and scan types, using their superior scanning prowess, but removing the management headache. Midmarket companies would improve their security posture with an investment they can afford. This sort of “Open Source + SaaS” model is not new. Applying the model to application security changes the game for midmarket companies.

One Tool for all Scanning

The multiple types of application security scans make application security complex. SAST scanners scan the source code for vulnerabilities, DAST scanners scan running applications from the outside in, SCA/OSS scanners scan third-party libraries included in your application, container scanners scan containers, API scanners scan exposed APIs, Secrets scanners scan for open passwords in the source code, and so on. Mentioning all these distinct scanners can make heads spin for those inexperienced with AppSec. This complexity is worsened for midmarket companies. For most, it is nearly impossible to keep up with the new pace of application development with unaffordable, piecemeal scanners from multiple vendors or the multiple open-source scanners needed to address each area of vulnerability.

Security is only as good as the weakest link. Even if you do an exemplary job with one type of scanning but leave out other types you leave gaping holes in your security and risk. What midmarket companies need is one tool that tackles application security comprehensively by automating and orchestrating the use of all types of scans while abstracting the user from the underlying complexities.

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